Everyone is watching this development. I can’t stop hearing about it.
The title of this post is an actual published quote from a reporter. That’s a result of AWE’s suck-all-the-air-out-of-the-room approach for publicizing The Churchill, a mini marketplace made of shipping containers. Every opportunity for coverage was explored, not limited to creative ideas like offering ride-along trips to media as containers were being shipped or live art installations where welding sparks flew. With AWE’s media superpowers enlisted, nealy 75 pieces of mixed coverage were racked up, with more on its way. Just Google “The Churchill Phoenix” and see for yourself. Add in social media engagement with over 25,000 views and a growing email database of nearly 10,000 consumers, and you know The Churchill is destined for retail success for many years to come.