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In. Fb. Tw. Li.

AWE’s out-of-this-world theme broke records for this autism awareness fundraiser.

Client: SARRC

SARRC joined forces with AWE to breathe new life into the organization’s biggest fundraiser of the year and help the organization obtain resources to fuel its efforts in the days, months and years to come. The task? Take a 17-year-old event with an endearing, albeit dated, theme, and turn it into one that packs a powerful message about how anything is possible. SARRC entrusted the AWE team to pump up the volume, deliver unforgettable mic-drop moments and encourage major moves to the benefit of Arizona’s autism community. To drive home the “anything is possible” message, AWE came up with a “Mission: Possible” theme, pulling inspiration from JFK’s speech about landing a man on the moon – a feat, too, once considered impossible. The result was a refreshed, reimagined event that secured over $800,000 for the autistic community, inspired new initiatives and proved that the possibilities truly are endless when enough people come together for a common cause.

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