Get our expertise in your inbox

Sign up, and we’ll send you our insider-marketing tips, project updates and peeks into the unbelievably fun and creative AWE agency culture. And you’ll be on our VIP invite lists for brand / client launches. (We throw a great party!)

 

In. Fb. Tw. Li.

More than a press release: Real media coverage that impacts B2B sales.

Client: LGE Design Build

Can traditional media coverage with both consumer and business audiences actually impact B2B sales? You bet –– but only with a non-traditional approach to public relations. When LGE Design Build needed to queue up more large-scale projects in the coming year, they engaged AWE to take over creative visioning for the company’s overall marketing. AWE crafted a twelve-month, comprehensive plan covering public relations, social media, digital marketing, sales collateral development, digital marketing and LinkedIn strategies. Evidenced through meticulous tracking and reporting, LGE’s media coverage exceeded all competitors during one year with AWE and helped them to secure new project contracts, industry awards and even new tenants to a number of their mixed-use developments.

0