Fearless: Launching a nationwide franchise into a new market with huge publicity.
With aggressive, new market dominance goals, the CycleBar franchise needed a powerful PR partner to break them into Arizona and fill member seats from day one. The high-energy premium indoor cycling experience was an AWE gem for earned news TV segments, magazine spreads and cover stories throughout the area. With over 15.9 million readers reached and social shares exceeding 15K, all eyes were locked on the new concept. The combination of I-see-it-everywhere coverage plus a strong local area marketing strategy has made waiting lists for the three CycleBar locations and four more on the way.